As the premium engine oil producer, MaxxOil exceeds the toughest standards of Japanese, European and U.S. car builders and provides exceptional protection against engine wear, under normal or even the most extreme conditions. It was originated from USA in early 2000s, and by now had been a household name in its place of origin, California. Being the favourite among NASCAR drivers, MaxxOil motor oil is definitely ideal for drivers who demand the very best for their vehicles, be it truck, SUV or passenger vehicles - because we FOCUS only on vehicle engine oils. The inception of MaxxOil brand building activities is to create a lasting Made-in-USA experience - from initial design to global communication strategy. Besides it is also a part of the organization's expansion plan to reach out larger Asia Pacific and European market.