Top10 was established as a premium motorsports VIP bodykit installer, based in Sunway city. The core business focus on ORIGINAL made-in-Japan custom bodykits and installations. Equipped with state of the art equipments and expatriates specialist, the company is one of the fast-growing brand in Malaysia's car modification arena. The idea of the website is to generate interest among matured users, who like to see visual representations of the company's Japanese custom modifications images. While many of existing players had been relying on offline campaign, Top10 improvised its website in order to attract new segment of customers. The traditionally gen-Y market has been around for years, and Top10 initiated a blue ocean strategy to make its online catalogue more reachable by older generations, who have purchasing power but yet non-IT savvy.